Developing a content strategy that will boost off-page SEO involves creating valuable backlinks, taking advantage of the power of social media, guest posting, influencer marketing, creating shareable content, blog commenting, forum posting, and working on your brand image.

In addition to these, content marketing is another key aspect of off-page SEO. Putting out unique, interesting, and engaging content can help you naturally build link authority. In addition to your on-page SEO content, such as your blog posts, you can also leverage other forms of content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is essential to search engine optimization (SEO) success. It involves creating and distributing digital assets, such as blog posts, videos, ebooks, technical and solution briefs, and a variety of other digital content to provide information to your audience.

When developing a content strategy, there are several factors to consider. According to Lilach Bullock, a content marketing expert, the following are the five most important factors to consider when developing a content strategy:

1. Goal and mission: Any content strategy should have a clear goal and mission to know the direction your organization is heading into.
2. Audience persona: After the why, you need to consider the who.
3. Content kinds: You should think about what types of content you’d want to have.
4. Resources: The next thing you should consider is your resources.
5. KPIs: You should also consider the key performance indicators (KPIs) that you will use to measure the success of your content strategy.

Neil Patel, a digital marketing expert, suggests that defining your goals for your content strategy is the first step to creating great content. You should ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

In addition, the mission, vision, and values of your business informs every other aspect of your enterprise. That includes your content strategy as well. Review your business’ reason for being. In broad terms, express how the content you produce will help you bring your mission, vision, and values to life.

A quality content development strategy comprises all the steps of content creation, from planning and research to promotion, optimization, and performance tracking. It ensures that every interaction your potential customer has with your brand becomes a positive experience and lays the foundation for trust.