Ecommerce SEO: What You Need to Know

Ecommerce SEO is the process of making an online store more visible on the search engine results pages.

Ecommerce search engine optimisation is a strategy that focuses on ranking product pages as high as possible to get more traffic and sales. Ecommerce SEO is fundamental for an online store’s success.

Here are some of the most important ecommerce SEO techniques:

  1. Keyword research and optimisation
  2. Product page optimisation
  3. Category page optimisation
  4. Site structure optimisation
  5. Internal linking
  6. User experience optimisation
  7. Mobile optimization
  8. Page speed optimisation
  9. Schema markup

Product page optimization

Product page optimisation is the process of optimizing the content and structure of a product page to improve its visibility and ranking on search engine results pages. This includes optimising the product title, description, images, and other elements to make them more relevant to the user’s search query. The goal of product page optimisation is to increase the visibility of a product page and drive more traffic to it, which can lead to more sales .

Here are three steps for product page SEO optimization:

  1. Conduct keyword research to identify the most relevant and high-traffic keywords for your product page.
  2. Optimize your product title, description, and images with the identified keywords.
  3. Ensure that your product page is mobile-friendly, loads quickly, and has a clear call-to-action (CTA) to encourage users to make a purchase.