Product descriptions are significant for SEO and creating conversions. Your product pages will drive more traffic if you are making SEO-rich product descriptions. In eCommerce, it is a blurb of text on a product page that is aimed to inform potential buyers about your products: their key features, unique selling points, benefits, and so on. Another important aspect of a product description is keywords because search engines rely on the keywords to get the most out of the websites. Product details, vocabulary, and design are the areas of building the content but in Ecommerce SEO, keywords help in increasing the ranking of the website.
Here are some tips to optimize your product descriptions in ecommerce website:
- Write for buyers, not bots: Write product descriptions that are engaging and informative for your target audience.
- Major on benefits, include features: Highlight the benefits of your products and include the features that make them unique.
- Target the right SEO product keywords: Identify the keywords that your target audience is searching for and use them in your content.
- Strategically place keywords in your copy: Use your keywords in your product descriptions, but don’t overdo it.
- Let buyer awareness drive length: Write product descriptions that are as long as they need to be to convey the information that your target audience needs.
- Create a clear call to action (CTA): Encourage your target audience to take action by including a clear CTA in your product descriptions.
- Create unique product descriptions for each PDP: Avoid using the same product descriptions for multiple products.
Avoid Ecommerce SEO Mistakes
Here are some common mistakes made in ecommerce product descriptions:
- Copy/Pasting Manufacturer Descriptions: Relying on manufacturer descriptions is the most common misstep ecommerce businesses make—especially when they’re strapped for bandwidth.
- Spelling, Grammar, and Other Errors: Even if you don’t see the value of perfect spelling and grammar in your everyday life, it’s important to remember that your product descriptions are a reflection of your business.
- Not Enough Information: If you don’t provide enough information about your products, you’re not giving your customers enough reason to buy.
- Too Much Information: On the other hand, if you provide too much information, you risk overwhelming your customers and driving them away.
- Leaving Long Walls of Text: Long paragraphs of text can be intimidating and difficult to read.
- Using Boilerplate Copy: Boilerplate copy is generic text that can be used for multiple products.
- Overlooking the Benefits: Don’t just describe your product—explain why it’s valuable to your customers.
- Relying on Buzzwords: Buzzwords can be tempting, but they’re often overused and don’t provide any real value to your customers.