Local SEO is not just about keyword rankings. Although keywords and keyword research are important, SEO is not just about the strategic use of keywords to help guide web users to their content. It is about optimizing your website for local search, which involves a variety of factors, including:

1. Competitor research: When you are trying to rank in Google, you are up against the competition.
2. Website security: Google and other search engines will be far more likely to trust your website if it’s secure.
3. Mobile optimization: Google is a mobile-first index.
4. Quality of your website: The quality of your website is important for SEO.
5. Technical SEO: Technical SEO involves optimizing your website’s technical elements, such as your website’s structure, meta tags, and other elements.
6. Navigation and structure: The navigation and structure of your website are important for SEO.
7. Speed: The speed of your website is important for SEO.
8. On-page SEO: On-page SEO involves optimizing your website’s content, including your website’s title tags, meta descriptions, and other elements.

In summary, local SEO is not just about keyword rankings. It involves optimizing your website for local search, which includes a variety of factors, such as competitor research, website security, mobile optimization, quality of your website, technical SEO, navigation and structure, speed, and on-page SEO