On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic. Some of the most important on-page SEO factors are:
- Your site set-up and technical features, site speed in particular.
- The quality of your content and use of keywords.
- How you use additional media, such as images and videos.
- Your site structure and internal linking.
- Structured data and search appearance.
- User experience.
On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
In summary, on-page SEO is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic. It includes optimizing your headlines, HTML tags (title, meta, and header), and images. Some of the most important on-page SEO factors are your site set-up and technical features, the quality of your content and use of keywords, how you use additional media, such as images and videos, your site structure and internal linking, structured data and search appearance, and user experience.
There are several WordPress plugins that can help with on-page SEO. Here are some of the best ones:
- Yoast SEO: This is one of the most widely used SEO plugins for WordPress. It’s a free plugin that offers nearly every feature you’ll need to optimize your website. SERP previews, XML sitemap creation, meta description rating, and more are all included.
- Rank Math: This plugin provides a full slate of on-page SEO tools including page content and SEO scores, plus helpful technical and off-page SEO features.
- All in One SEO Pack: This plugin is a great option for beginners. It offers a range of features, including XML sitemap creation, Google Analytics support, and more.
- SEOPress: This plugin is a great option for those who want a more affordable alternative to Yoast SEO. It offers a range of features, including XML sitemap creation, Google Analytics support, and more.
- The SEO Framework: This plugin is a lightweight and fast option for those who want a simple on-page SEO solution. It offers a range of features, including XML sitemap creation, Google Analytics support, and more.