On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page SEO is the practice of optimizing web pages for specific keywords to improve search engine visibility and traffic. On-page SEO is also called on-site SEO. On-page SEO optimization factors for a site include meta tags, URL structure, headings, body content, images, and more.
On-site optimizations target a page’s content and source code, and include creating content, inserting keywords, improving page speed, and more.
Here are some of the most important on-page SEO techniques:
- Keyword research and optimization
- Title tags and meta descriptions
- Header tags
- Content optimization
- Image optimization
- Internal linking
- URL optimization
- Mobile optimization
- Page speed optimization
- Schema markup