What is On-page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page SEO is the practice of optimizing web pages for specific keywords to improve search engine visibility and traffic. On-page SEO is also called on-site SEO. On-page SEO optimization factors for a site include meta tags, URL structure, headings, body content, images, and more.

On-site optimizations target a page’s content and source code, and include creating content, inserting keywords, improving page speed, and more.

Here are some of the most important on-page SEO techniques:

  1. Keyword research and optimization
  2. Title tags and meta descriptions
  3. Header tags
  4. Content optimization
  5. Image optimization
  6. Internal linking
  7. URL optimization
  8. Mobile optimization
  9. Page speed optimization
  10. Schema markup