Local SEO: The Basics

5 steps to get started with local SEO

  1. Claim your Google Business Profile listing. This is the first step to having a successful local SEO campaign. When users conduct local searches, a box with a listing of three businesses, known as the Google local SEO 3-pack, comes up in the search results. By claiming your Google Business Profile listing, you can ensure that your business appears in this box and that potential customers can find you easily.
  2. Optimize your website for local search queries. This involves updating your website’s title tags, meta descriptions, and headers to include relevant local keywords. You should also make sure that your website is mobile-friendly, as many people use their mobile devices to conduct local searches.
  3. Publish localized content. This can include blog posts, articles, and other types of content that are relevant to your local audience. By publishing localized content, you can attract more potential customers to your website and increase your visibility in local search results.
  4. Ensure your local citations are accurate. Local citations are mentions of your business on other websites, such as directories, review sites, and social media platforms. By ensuring that your local citations are accurate and consistent, you can improve your visibility in local search results and attract more potential customers to your website.
  5. Perform a local SEO audit. This involves analyzing your website and online presence to identify areas for improvement. You can use tools like Google Analytics and Google Search Console to track your website’s performance and identify areas where you can improve your local SEO strategy.