Off-page SEO is about everything that doesn’t happen directly on your website, but affects your search engine rankings. It includes activities like building backlinks, generating social media buzz, getting online reviews, creating local listings, and more.
The main goal of off-page SEO is to increase your website’s authority, popularity, relevance, and trustworthiness. By getting links and mentions from other reputable websites, you signal to Google and other search engines that your website is worth ranking higher.
Some of the specific off-page SEO techniques include:
- Link building: getting other websites to link to your content, preferably from high-quality and relevant sources.
- Social media: sharing your content on platforms like Facebook, Twitter, Instagram, LinkedIn, etc. and engaging with your audience.
- Reviews: encouraging your customers to leave positive feedback on sites like Google My Business, Yelp, Trustpilot, etc.
- Local SEO: optimizing your website for local searches by creating a Google My Business profile, adding your location and contact details, getting local citations, etc.
- Digital PR: reaching out to journalists, bloggers, influencers, and other media outlets to get coverage for your brand and products.
- Podcasts and interviews: participating in podcasts and interviews related to your niche and showcasing your expertise and value proposition.
- Infographics submission: creating and submitting infographics to sites that accept them and link back to your website.
Get Started Link Building
Link building is the process of getting other websites to link to your website. It’s one of the most important factors for ranking well in Google and other search engines. Links from other sites act as votes of confidence and trust for your site.
To start with link building, you need to follow some basic steps:
- Get to know your audience: You need to understand who your target customers are, what they are looking for, and what kind of content they like to consume. This will help you create relevant and valuable content that attracts links.
- Make a list of sites that appeal to your audience: You need to find out where your audience hangs out online, what sites they visit, and what topics they are interested in. You can use tools like Ahrefs or Moz to research your competitors’ backlinks and find potential link opportunities.
- Write great content: You need to create content that solves your audience’s problems, answers their questions, or entertains them. Your content should be original, engaging, and useful. It should also include keywords that match your audience’s search intent.
- Match content to websites: You need to identify which websites are most likely to link to your content based on their relevance, authority, and audience. You can use tools like LinkResearchTools or BuzzSumo to analyze the link profiles and content preferences of your target sites.
- Reach out: You need to contact the owners or editors of the websites you want to get links from and pitch them your content. You should be polite, personalized, and respectful. You should also explain why your content is valuable for their site and their audience.
- Use social media: You need to promote your content on social media platforms where your audience is active. You should share your content with relevant hashtags, groups, and influencers. You should also encourage your followers to like, comment, and share your content.
Link building is not a one-time activity. You need to keep creating new content, finding new link opportunities, and reaching out to new sites. You also need to monitor your link performance and analyze the impact of your link building efforts on your rankings and traffic
Off Page SEO Tools
There are many tools that can help you with off-page SEO, depending on your goals and needs. Some of the most popular and useful tools are:
- Ahrefs: A comprehensive tool for analyzing backlinks, keywords, competitors, and content. You can use it to find link opportunities, monitor your link profile, research your niche, and more.
- Moz: A suite of tools for SEO, including Moz Pro, Moz Local, MozBar, and Link Explorer. You can use it to measure your site’s authority, find and fix technical issues, optimize your local SEO, and discover link prospects.
- BuzzSumo: A tool for finding and analyzing the most popular content on any topic or website. You can use it to identify content gaps, find influencers, monitor social media trends, and outreach to potential linkers.
- SEMrush: A tool for keyword research, competitor analysis, site audits, and content marketing. You can use it to find low-competition keywords, spy on your competitors’ strategies, improve your site’s performance, and create engaging content.
- LinkResearchTools: A tool for link analysis and link building. You can use it to audit your backlinks, find link opportunities, recover from Google penalties, and build a strong link profile.
- Streak CRM: A tool for managing your email outreach campaigns within Gmail. You can use it to track your emails, follow up with prospects, organize your contacts, and measure your results.
- Check My Links: A Chrome extension that checks web pages for broken links. You can use it to find link building opportunities on resource pages, directories, or sites that mention your competitors.
- Web Archive: A tool that archives web pages over time. You can use it to find expired domains or pages that used to link to your site or niche.
- Talkwalker Alerts: A tool that monitors the web for mentions of your brand, keywords, competitors, or topics. You can use it to find link opportunities, manage your online reputation, and stay on top of industry trends.
- SEOQuake: A Chrome extension that shows SEO metrics for any web page. You can use it to evaluate the authority and relevance of potential link sources.
- Screaming Frog SEO Spider: A tool that crawls websites and analyzes their technical SEO aspects. You can use it to find broken links, redirects, duplicate content, meta tags, and more¹.
These are some of the best tools for off-page SEO that can help you improve your rankings and traffic. However, you don’t need to use all of them at once. You should choose the ones that suit your budget, skills, and objectives best.
Measuring Impact of Off Page SEO
Off-page SEO is the process of improving your site’s reputation and authority through external factors, such as backlinks, social media, reviews, and mentions. Off-page SEO can have a significant impact on your site’s rankings and traffic.
To measure the impact of off-page SEO, you need to track and analyze various metrics that reflect your site’s performance and popularity. Some of the most important metrics are:
- Rankings: You need to monitor how your site ranks for your target keywords and how your rankings change over time. You can use tools like Moz or SEMrush to track your keyword rankings and compare them with your competitors.
- Traffic: You need to measure how much organic traffic your site receives from search engines and how it fluctuates with your off-page SEO efforts. You can use tools like Google Analytics or Google Search Console to analyze your traffic sources, behavior, and conversions.
- Backlinks: You need to audit your backlink profile and evaluate the quantity and quality of links pointing to your site. You can use tools like Ahrefs or Moz Link Explorer to check your backlinks, their sources, their anchor texts, their Domain Authority, their spam score, and more.
- Social media: You need to assess how your site and content are shared and engaged with on social media platforms. You can use tools like BuzzSumo or Talkwalker Alerts to monitor your social media mentions, shares, likes, comments, and influencers.
- Online reputation: You need to gauge how your site and brand are perceived and reviewed by your customers and industry experts. You can use tools like Google My Business or Trustpilot to collect and manage your online reviews, ratings, testimonials, and feedback.
By measuring these metrics regularly, you can see how your off-page SEO strategies are working and what areas need improvement. You can also identify new opportunities for link building, social media marketing, online PR, and more.