Off-page SEO refers to the activities done outside of a website to improve its rankings. These activities include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.
According to Semrush Blog, “Off-page SEO is the practice of optimizing external sources that link to your website pages. It is a strategy that helps search engines understand the popularity, relevance, and authority of your website pages. The more popular, relevant, and authoritative your website pages are, the higher they will rank in search engine results pages (SERPs).”
Backlinko states that “Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.”
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well.
Guest posting is the practice of writing an article for another website and including a link back to your own site in the author bio or body of the article. Guest posting is a great way to build links because it allows you to get links from high-quality sites that might not link to you otherwise.
Social media marketing is the process of promoting your site or business through social media channels. Social media marketing is a great way to build links because it allows you to get links from high-quality sites that might not link to you otherwise.
On-page SEO refers to the optimization of the content and HTML source code of a website’s pages. On-page SEO includes optimizing the title tags, meta descriptions, header tags, and content of a page to make it more attractive to search engines.
Some examples of off-page SEO include link building, guest posting, social media marketing, and more.
Some benefits of off-page SEO include increased website traffic, higher search engine rankings, and more visibility for your brand.
There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Here are some techniques for building links:
- Ask for backlinks
- Build relationships
- Give a testimonial
- Start a blog
- List your site in trustworthy directories
- Write a good guest post
- Broken link building
- Skyscraper content
- Infographics
- Social media
- Link reclamation
- Resource page link building
- Competitor analysis
- The Moving Man Method
- The Skyscraper Technique
- The Content Relaunch
- Link roundups
- Expert roundups
- Podcasts
- HARO (Help a Reporter Out)
- Scholarship link building
- Guestographics
These techniques are from LinkResearchTools.