Both local and national businesses can benefit from SEO, but the approach is different. Local SEO uses local keywords and is useful for businesses with a local reach, while national SEO is suitable for bigger companies reaching for a national or global audience. Fundamentally both serve the same function: to rank highly and get maximum traffic.
For example, a local business might focus exclusively on trying to rank in the local 3-pack while disregarding national search, or a national company might ignore local ranks altogether. Approaching SEO from one side or the other, despite the schism in Google’s algorithms, is a flawed strategy.
The Local 3-Pack
The Local 3-Pack is a Search Engine Results Page (SERP) feature that appears at the top of the search enginers when a user makes a search with local intent. It contains a map and three local business listings relevant to the search. The Local Pack is also known as the Map Pack, Snack Pack, or Google 3-Pack
There are several ways a local business can improve its search engine ranking. Here are some tips:
- Claim your Google My Business listing and optimize it with accurate and up-to-date information about your business, including your address, phone number, website, and hours of operation. This will help your business appear in the Local 3-Pack.
- Optimize your website for local search by including local keywords in your content, meta tags, and URLs. Make sure your website is mobile-friendly and has a fast loading speed.
- Build high-quality backlinks to your website from other reputable websites. This will help improve your website’s authority and credibility.
- Encourage your customers to leave reviews on your Google My Business listing and other review sites like Yelp. Positive reviews can help improve your business’s visibility and reputation.