Keywords are words or phrases that describe the content of a web page. They are important because they help search engines understand what your content is about and how it should be indexed. By using relevant keywords in your content, you can improve your website’s visibility in search engine results pages (SERPs) and drive more traffic to your site.

Here are some tips for choosing keywords for your blog:

1. Choose keywords that match your audience – The deeper your understanding of your ideal audience, the easier it will be to detect which keywords out of the bunch they would have searched for.
2. Look at each keyword’s search volume – You want to choose keywords that have a high search volume but low competition.
3. Check out the pages that are currently ranking for your target keyword and think about how you can create a page better than that.
4. Use long-tail keywords – Long-tail keywords are less competitive than general keywords, so ranking high on search engine results pages is easier.
5. Ensure that you include your chosen keywords throughout your blog post, in the title, the body of the text, and in the tags and keywords section.

Keyword Search Volume

Keyword search volume refers to how many searches for a specific keyword phrase are on a search engine over a specific time period. It is a valuable metric in search engine optimization (SEO) as it helps you understand how popular a keyword is and how much traffic it can drive to your site.

Long Tail Keywords

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They are important because they are less competitive than general keywords, so ranking high on search engine results pages is easier. Additionally, long-tail keywords can help you attract more qualified traffic to your site as they are more specific and relevant to your business .

Choosing the right long-tail keywords is important for your blog’s SEO. Here are some tips to help you choose the right long-tail keywords:

1. Use keyword tools: Variations are key when it comes to long-tail keywords. With that said, it’s prudent that you diversify your arsenal of research implements.
2. Consult your analytics: The proof is in the pudding. Analyze your website analytics to see which long-tail keywords are already driving traffic to your site.
3. Search question/answer sites: When you’re aware of what inquiries people are asking, you can better identify your long-tail keywords.
4. Analyze your competitors: Look at what your competitors are doing and see if there are any long-tail keywords they’re using that you’re not.
5. Browse Wikipedia: Wikipedia is a great resource for finding long-tail keywords.
6. Use Google search suggestions: Google’s autocomplete feature can help you find long-tail keywords that people are searching for.
7. Try Google Autocomplete: Google Autocomplete can help you find long-tail keywords that people are searching for.
8. Review your search query reports: Your search query reports can help you identify which long-tail keywords are driving traffic to your site.

Remember that choosing the right long-tail keywords is important for your blog’s SEO, but it’s also important to create high-quality, engaging, and informative content that responds to the user’s query and is of value.

Avoid being Penalised

Here are some tips to avoid putting bad keywords in your blog:

1. Not doing your keyword research: Keyword research is important to find the right keywords for your blog.
2. You have the right keywords, but there’s too much competition: If you choose a keyword that has too much competition, it will be difficult to rank for that keyword.
3. Not thinking about search intent: You need to think about what people are searching for when they use a particular keyword.
4. Using keywords nobody is searching for: If you use a keyword that nobody is searching for, it won’t help your SEO.
5. Focusing on exact keywords only: If you write a nice blog post, its ranking opportunity may not be limited to one exact keyphrase, but includes related terms.
6. Not checking whether you should use singular or plural: You need to check whether you should use singular or plural when using a particular keyword.
7. Using the same keyword on more than one page: If you use the same keyword on more than one page, it can lead to keyword cannibalization.
8. Forgetting to evaluate: It’s important to evaluate your keywords regularly to see if they’re still relevant and effective.

Remember that choosing the right long-tail keywords is important for your blog’s SEO, but it’s also important to create high-quality, engaging, and informative content that responds to the user’s query and is of value.