According to StatCounter, as of June 2022, Google’s global search engine market share was at 91.88%, with Bing following at 3.19%, Yandex at 1.52%, Yahoo at 1.33%, Baidu at 0.76%, and DuckDuckGo at 0.64%. Other search engines make up the remaining 0.68%.
UK Market Share
According to Statista, as of June 2021, Google had the highest market share by far with 86.31% of the desktop, tablet and console search engine market in the UK. After Google came Bing with a market share of 9.61%, followed by the Yahoo! search engine with 2.36% and DuckDuckGo with 1.01%.
There are many ways to rank in Google, but here are some of the most effective:
- Create high-quality content: Google’s algorithms are designed to reward high-quality content that provides value to users. Make sure your content is well-written, informative, and engaging.
- Optimize your website: Make sure your website is optimized for search engines. This includes optimizing your titles, meta descriptions, and header tags, as well as ensuring your website is mobile-friendly and has a fast loading speed.
- Build high-quality backlinks: Backlinks are links from other websites that point to your website. Google uses backlinks as a way to determine the authority and relevance of your website. Focus on building high-quality backlinks from authoritative websites in your niche.
- Use social media: Social media can be a great way to drive traffic to your website and improve your search engine rankings. Make sure you’re active on social media and sharing your content with your followers.
- Use Google My Business: If you have a local business, make sure you’re using Google My Business. This will help you show up in local search results and improve your visibility.
Mobile Friendly is a Must
A mobile-friendly website is a website that is designed to be easily viewed and navigated on a mobile device, such as a smartphone or tablet. Mobile-friendly websites are designed to be responsive, meaning they adjust to the size of the screen they are being viewed on. This makes it easier for users to read and navigate your website on a mobile device, which is becoming increasingly important as more and more people use their smartphones to browse the web.