Ecommerce SEO is a set of strategies that help increase the visibility of your online store in search engine results pages (SERPs) and drive more traffic to your website. This, in turn, can lead to more sales. Some of the latest strategies to increase your sales include:

1. A well-thought-out keyword strategy
2. Writing trustworthy content
3. Thinking globally, acting locally
4. Social media integration
5. Exploring business globally
6. Making product descriptions unique and valuable
7. Optimizing product pages based on user search criteria
8. Using sensible URLs

Implementing Effective Ecommerce SEO

Here are some tips to help you implement Ecommerce SEO strategies:

1. Identify the right keywords to include in your product pages.
2. Give your page titles, meta descriptions, and images some love.
3. Organize your store’s website in a simple, logical way.
4. Make your website mobile-friendly.
5. Create a link-building strategy to drive organic visits.
6. Run an SEO audit to address errors and warnings.
7. Redirect broken landing and product pages.

Latest Trends

Here are some of the latest trends in Ecommerce SEO:

1. Mobile-first indexing
2. Voice search
3. Video to boost SEO
4. User experience
5. Artificial intelligence (AI)
6. Boost SEO with featured snippets
7. Web security

Mistakes to Avoid

Here are some common mistakes to avoid in Ecommerce SEO:

1. Relying too much on a keyword planner.
2. Not keeping up to date with algorithm changes.
3. Creating too little content.
4. Neglecting technical SEO techniques.
5. Forgetting about new technologies.
6. Not fixing broken links.
7. Making the wrong kind of links.