Local SEO is important for several reasons. Here are some of them:

1. It makes you more competitive: Even if you’re not investing in local SEO, you can be sure that the other local businesses within your niche are. This means that they’re a step ahead by default, and they’re getting all of your potential customers.
2. You draw-in visitors and newcomers: Local SEO helps you draw in visitors and newcomers to your business. By optimizing your website for local search, you can attract people who are looking for your products or services in your area.
3. People want to buy local: People are more likely to buy from local businesses. By optimizing your website for local search, you can make it easier for people to find your business and buy from you.
4. Phone searches drive sales: Many people use their phones to search for local businesses. By optimizing your website for local search, you can make it easier for people to find your business when they’re on the go.
5. It’s inexpensive: Local SEO is relatively inexpensive compared to other forms of advertising. You can optimize your website for local search for free, or you can pay for local SEO services¹.
6. It helps you reach your target audience: Local SEO helps you reach your target audience. By optimizing your website for local search, you can make sure that your website is visible to people who are looking for your products or services in your area.
7. It helps you build relationships with new customers: Local SEO helps you build relationships with new customers. By optimizing your website for local search, you can make it easier for people to find your business and learn more about what you have to offer.
8. It helps you improve your overall ranking in SERPs: Local SEO helps you improve your overall ranking in SERPs. By optimizing your website for local search, you can make sure that your website is visible to people who are looking for your products or services in your area.