PageRank is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term “web page” and co-founder Larry Page. PageRank works (very roughly) by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

Link Quality

The quality of a link is determined by the relevance and authority of the linking site. Relevance refers to how closely the content of the linking site matches the content of the linked-to site. Authority refers to how trustworthy and reputable the linking site is.

5 tips to improve your PageRank

1. Create high-quality content that is relevant to your audience and that they will want to share.
2. Use keywords in your content that are relevant to your audience and that they will use to search for your content.
3. Build high-quality backlinks to your website from other websites that are relevant to your audience.
4. Optimize your website’s structure and navigation to make it easy for search engines to crawl and index your content.
5. Use social media to promote your content and build your brand.