E-commerce SEO (search engine optimization) is the process of improving the performance of your digital store in online search results to attract more visitors without using paid ads. It is a set of optimization techniques that enable your website to rank higher in search results. SEO for ecommerce enables you to appear in more relevant search results, which enables you to drive more traffic, leads, and sales to grow your store online.

Improving Ecommerce SEO

Here are some tips to improve your ecommerce SEO:

1. Identify the right keywords to include in your product pages.
2. Give your page titles, meta descriptions, and images some love.
3. Organize your store’s website in a simple, logical way.
4. Make your website mobile-friendly.
5. Create a link-building strategy to drive organic visits.
6. Run an SEO audit to address errors and warnings.
7. Redirect broken landing and product pages¹²³⁵.

Link Building Strategy

Link building is the process of acquiring hyperlinks from other websites to your own. It’s seen as one of the most powerful tools to achieve higher rankings for your site in search engines.

Here are some link building strategies that you can use to improve your ecommerce SEO:

1. Content marketing
2. Building useful tools
3. Email outreach
4. Broken link building
5. Public relations.

SEO Audit

An SEO audit is the process of analyzing how well a web presence relates to best practices. Performing an SEO audit is typically the first step in creating an implementation plan to increase performance.

Here are the steps to perform an SEO audit:

1. Crawl your website
2. Check for duplicate content
3. Check for broken links
4. Check for missing metadata
5. Check for missing alt tags
6. Check for missing header tags
7. Check for missing schema markup
8. Check for slow page speed
9. Check for mobile responsiveness
10. Check for thin content
11. Check for keyword cannibalization
12. Check for internal linking structure
13. Check for backlinks.